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[“Why TIMM?” Special Interview 3]
Audrey Kimura, Japan Sales Rep., SXSW (South by Southwest) Japan Representative

2015.09.07

Q1. Please introduce yourself.

A1. I am working at Japan representative office of the biggest creative business festival “SXSW” (South by Southwest) that is held annually in March in Austin, Texas, the Untied States. I am in charge of promotion and booth sales of this event.


Q2. How many times have you attended TIMM so far?

A2. I have come to TIMM 4 times so far.


Q3. What were the reasons of your participation?

A3. I attended TIMM for promotion of SXSW Music Festival.


Q4. SXSW takes place in the United States. Were there many participants from the United States and European countries at TIMM?

A4. Of course I saw many people from Europe and the United States but I thought there were more buyers from European regions than one from the United States.


Q5. Could you get good contacts with Japanese companies there? Have you ever done some business with them?

A5. I could make connections with many people from Asia especially Korea and Taiwan. Thanks to these encounters at TIMM, we could work with a Korean company for creating an app for Japan Nite, a music festival featuring Japanese artists that takes place at SXSW since 1996, and also we could invite a great number of people to SXSW.


Q6. Do you usually attend the other business events?

A6. Yes, of course I attend SXSW in the United States.


Q7. Did you find any differences from TIMM when you attended the other business events?

A7. In the case of SXSW, one of the features is that artists exhibit their booths and promote themselves by their own.


Q8. What are the attractive things of Japanese music market and the artists for you?

A8. Japanese artists have much uniqueness and wide range of musicality since they pursue their own originality, not just follow the world’s fashion.


Q9. Do you plan to attend TIMM this year as well? What do you expect for future TIMM?

A9. Yes, we exhibit our booth this year as well. I hope TIMM to invite more buyers from more countries and make opportunities for indie artists to perform their shows and exhibit their booths.